If you live in the UK or have visited the UK in the last couple of years then you will have noticed a new brand of clothing on the odd person on the street. Superdry, which started in a market stall before eventually snagging the designer from Bench clothing has been slowly been becoming well known around Great Britain, and it’s only a matter of time before the easy to spot Superdry mix of Helvetica and Japanese logo starts appearing around North American. Superdry is a blend of Abercrombie and Hollister (the casual and the surfer) with a mix of practical (seriously good raincoats) and fresh styles without being A&F expensive. Before to Superdry becomes a mainstream brand, be fashion forward and get in on the secret. Personally I’ve been shopping at Superdry for over a year and everything I’ve bought, a jacket, shirts, shorts and jeans have held up really well (I’ve had items from Abercrombie and Fitch that have worn out in less time than my Superdry and the A&F stuff was more expensive!).
Check out Superdry
Posted on: September 1, 2010